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Functional Foods & Nutraceuticals launched its first webcast in July when 750 nutrition industry professionals registered for a free online seminar on essential fatty acids. Speakers Qun Yi Zheng, president and chief operating officer of Pure World Botanicals, and Leif Riege, CEO of Denomega Nutritional Oils, discussed new developments, processing techniques and applications for essential fatty acids in the one-hour presentation. A lively discussion followed when audience members from around the world were able to question the speakers via an online chat room.
FF&N director of eMedia, Patrick Rea, said: “Webcasts are incredibly valuable vehicles for disseminating market specific information to operations staff at all levels. Budgets are tight these days, so staff who aren’t always able to attend conferences and shows can still get the information they need by attending a live webcast, or viewing the on-demand archive.”
FF&N’s next webcast, on weight management, is scheduled for Sept 22, and the free seminar is available to participants anywhere in the world via the Internet. Presentations from all webcasts are archived online and can be accessed by registered participants for up to 12 months afterwards. Participants can register by clicking here.
In another new development, FF&N can now be delivered digitally to subscribers’ email in-boxes. The full version is accessed online through a link so there are no large files to download. For readers who want to see their copy early, it’s a faster way to receive the magazine, especially for international readers.
This novel, interactive format empowers readers to quickly learn more about advertised products by clicking on advertisement hyperlinks, taking readers directly to sponsor websites.
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