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Pepsi cans commercials targeting children
PepsiCo has announced it is voluntarily restricting the manner in which it advertises to children, as well as limiting portion sizes of Pepsi products sold in US schools. It said it was no longer advertising its flagship cola to children under 12 or its Cheetos chips brand to kids under 8. “Our intent is not to just beat our chests and try to take credit for what we’re doing,” said Irene Rosenfeld, the chief executive officer of Frito-Lay North America, PepsiCo’s snacks unit. “We’re just quietly doing it because it’s the right thing to do.” Critics, however, point out food and drinks companies can still target children via indirect marketing, such as sports/pop endorsements and product placements in films and TV.
—Shane Starling
It’s green tea time in Britain
According to a new report released by drinks consultancy Zenith International, green tea consumption in the UK increased by 87 per cent between 2000 and 2003.
“Motivated by a combination of health and ethical concerns, consumers are really catching on to green tea, which is naturally rich in antioxidants,” said research director Gary Roethenbaugh.
Previously distributed mainly in health food stores and other independent outlets, green tea has only been in mainstream markets since 2000. Now sales are driven by major supermarkets and a growing number of tea specialists operating through mail order.
Zenith predicts sales will rise more than 80 per cent again by 2007.
—Elizabeth Hartman
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