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For the first time in Anaheim, New Hope Natural Media will introduce the Global Supply MarketPlace, a four-day supply-focused event, at Natural Products Expo West on March 6­9. This will combine Nutracon's high-level education conference with a supply-specific tradeshow and give Expo West exhibitors an opportunity to source new ingredients for their products at a co-located sourcing event.

Show Director Rob Lutz said, "We know that most exhibiting companies bring their formulators and brand managers to Expo West—now these individuals can focus on ingredient sourcing and new product development, while supporting the retail sales efforts of their colleagues."

He added, "Our supply customers welcome the opportunity to sell to the three distinct ingredient-buying audiences: mainstream brand marketers including P&G, Unilever and Nestle; core natural products brand marketers such as NBTY, Nutricia and Weider; and direct brand marketers such as Pharmanex, Herbalife and Metabolife."

Every year Nutracon attracts top-level executives, product formulators and ingredient buyers from the global health ingredient marketplace, including mainstream food and pharmaceutical, organic and natural food, pet, personal care and household care companies. www.nutraconference.com