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Japan
Despite a slowdown in its economy and reduced nutritional supplements sales, the Japanese functional foods and nutraceuticals market grew 9.6 per cent in 2002, according to a Paul Yamaguchi and Associates report. Functional foods made up the greatest share of the $21.2 billion market at $12.7 billion, of which $4.1 billion represented the sales of324 FOSHU products. Supplements grew at 4 per cent to $8.56 billion compared with 12.5 per cent growth for regular functional foods and a 21 per cent expansion in FOSHU foods. The Japanese now spend more on functional foods and nutraceuticals per capita than any other country or region.
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The Japanese market |
Non health claim functional foods |
$8.6 billion |
Yoghurt and probiotics |
$2.54b |
Vegetable and fruit juice/drinks |
$1.2b |
Functional water |
$850m |
Snacks, candies and confectioneries |
$700m |
Minerals, vitamins and other nutrients drink mix |
$650m |
Sports beverages |
$600m |
Cooking oil |
$580m |
Nutrition bars |
$420m |
Oligosaccharides and prebiotics |
$212m |
Others |
$900m |
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Source: Nutraceuticals Japan 2003: Industry Insights |
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Global FF&N sales
Japan
Population—126 million
Spending per capita—$166
FF&N market—$21.2 billion
Supplements—$8.5b
Functional foods—$12.7b
US
Population—265m
Spending per capita—$136
FF&N market—$36.3b
Supplements—$17.8b
Functional foods—$18.5b
Europe
Population—355m
Spending per capita—$92
FF&N market—$32.7b
Supplements—$14.5b
Functional foods—$18.2b
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